Why Content is No Longer King

http://www.copyblogger.com/context-is-king/

Interessante Lektüre. Context is the new black.... Content ohne Kontext ist nichts. Und der Autor Larry Brooks empfiehlt, Context als Strategie anzuwenden, um seine Leser, Zuhörer, Kunden zu erreichen. “And in each case, when we understand the context we’re working in, we achieve our goal. And so, too, does the reader.  Because their context isn’t what you’re selling, but what they’re seeking to take away from what you’ve written.”